Uncover What Drives Decisions:
Human Insights Powered by Behavioral Intelligence
Luth Research: Five decades of transforming data into competitive edge. Our proprietary panel merges digital tracking with exceptional respondent quality, powering everything from targeted surveys to comprehensive purchase journey analysis. When you need both hard numbers and deep insights, our integrated approach uncovers the full consumer narrative.
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OUR SERVICES
Customer Journey
Our proprietary technology, ZQ Intelligence®, is designed to be the ultimate single-source behavior tracking solution to your customer journey needs. Understand where your brand can impact to increase conversion and develop insights to boost sales across all channels.
Audience Insights
Dig deep across different devices and platforms to test cross-platform media consumption, ad effectiveness, or understand streaming on-demand video habits. Our granular data extraction capabilities through ZQ Intelligence® technology allow you to access a wealth of data to make better decisions.
Behavioral Data Feeds
Our granular event level data feeds cover behaviors across clickstream, app usage, physical location, online shopping, video streaming and more. Data deliveries can be customized to your specific needs and delivered daily.
Shopper Insights Dashboard
Get instant access to your audience’s shopping behavior to see first-hand how your audience shops online at Amazon, Target, Walmart, Best buy, and other retailers. Have shopper data at your fingertips to understand what’s happening in highly specific product categories, right now.
SurveySavvy®
Participate in online surveys and earn money. Join SurveySavvy and get paid to speak your mind. The more surveys you take, the more money you make.
OUR MOST POPULAR RESOURCES
How Understanding Consumer Behaviors Today Helps You See the Future
How Macro and Micro Customer Journeys Provide Deeper Shopping Insights
Ultimate
Guide to
Product
Detail Page Research
Blending Qual and Quant Methodologies for Actionable Customer Journeys
LEARNINGS FROM LUTH
Market research is an essential aspect of any business strategy, as it provides insights into customer behavior, preferences, and needs.
The Shopper Journey is constantly changing. Here are five progressions that are important for any company to know in 2022.
Origin Stories are Seldom Meaningful.
Ours Is Different.
“Once upon a time, on a sunny Monday in 1977 in San Diego, CA, a firm was founded with a card table and some long odds. Thanks to dogged reinventions of the company’s focus and Roseanne’s refusal to play by antiquated rules, the company enters its 45th year in 2022, and has kept its status as an industry leader throughout its nearly half-century existence. Luth has more than 100 employees, and countless Fortune 100 clients.”
Roseanne Luth, Founder