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The Spike in eCommerce: Know The Path to Purchase For New Shoppers
It is not news that digitization of the shopping channels is mainstreaming and accelerating. These powerful drivers influence how people shop and behave towards your brands in digital or omni-channel, making it even more imperative that you have the right tools to understand your consumers’ journey. Do you know the key touchpoints that drive conversion? Where the journey begins and ends? How search plays a role?
Our ebook introduces you to the tools to answer these questions.
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