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Taking A Deep Dive Into Product Detail Page (PDP) Research

A product detail page (PDP) is the small hinge that moves a big door. By understanding how your target audience navigates PDPs of the same category on major retail sites (e.g., Amazon, Walmart, Target, BestBuy, etc.), you are able to gain insights about your customers and refine your own PDP strategies.
Read our ebook to learn how behavioral tracking research can give you the tools you need to optimize PDPs and more.


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