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Macro and Micro Journeys: A Window Into Consumer Shopping Decisions
Measuring your consumers’ path to purchase is a must do these days. But that path is far from linear and the pathways rarely fit into the “funnel” – consideration, research, purchase and post purchase. This is why it is imperative to take a deep dive into every step your consumers take. In this ebook learn the difference between Macro and Micro Journeys, the value of each and what powerful insights some of our clients have gained from this measurement.
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