Fill out the form below to gain access to the ebook. For more information, call us at +1 800 465 5884 or email us at: email@example.com
Macro and Micro Journeys: A Window Into Consumer Shopping Decisions
Measuring your consumers’ path to purchase is a must do these days. But that path is far from linear and the pathways rarely fit into the “funnel” – consideration, research, purchase and post purchase. This is why it is imperative to take a deep dive into every step your consumers take. In this ebook learn the difference between Macro and Micro Journeys, the value of each and what powerful insights some of our clients have gained from this measurement.
By submitting this form, you are consenting to receive marketing emails from: Luth Research, 1365 4th Avenue, San Diego, CA, 92101, US. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact. Your personal data will not be used for anything besides marketing.