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Elevate Your Game with Macro and Micro Journey Insights
There are a myriad of shopping journeys consumers are engaged in. How do we not only capture but also create order and clarity out of this seemingly convoluted web of pathways? This eBook brings you the framework of developing Macro and Micro Journeys, and real examples from retailers and brands where uncovering the vital macro and micro touchpoints translate into immediate business actions.
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