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ZQ Intelligence Behavioral Tracking

Luth Research’s ZQ Intelligence™ uses proprietary technology to capture behavior-based digital insights from consumers’ PCs, smartphones (iOS and Android), and tablets. By integrating this unique digital perspective with survey and qualitative research, you are able to uncover the “why” behind digital activity. ZQ Intelligence is a single-source solution that delivers accurate, granular insights in your own dashboard or custom reports. Choose from a number of solutions including ZQ Digital Tribe, +Digital, and SVOD Measurement to uncover the most valuable information more efficiently. Download our ZQ Intelligence Info Sheet.

ZQ Intelligence tracks:

  • Visitation and time spent on websites and apps
  • Onsite navigation patterns
  • Search behavior including search terms used
  • Video consumption at the title-level
  • Detailed purchase information

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