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Ad Effectiveness

Luth Research’s ZQ Intelligence™ offers a powerful solution for analyzing advertising impact. This breakthrough method captures ad impressions across PCs, mobile phones and tablets including both display and video ads. Our technology has also cracked the code for capturing ad exposures within mobile apps, still an industry challenge for others.

With ZQ Intelligence, you have the ability to track actions consumers take on their devices beyond ad exposures. This means you can quantify the impact on actual behaviors, and gauge brand lift and other ROI metrics using survey research. This complete measurement capability offers a holistic view of the total consumer digital journey before and after ad exposure, for both test and control groups.

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