Often, Big and Small Data are positioned against one another – which is more effective? Which is stronger? In reality, Big and Small Data should be used together – they are equally important! Here’s why ...
Collecting data is a crucial step toward developing an effective marketing strategy, but many business owners and operators feel overwhelmed by all of the options for data collection...
Luth Research collects and examines title-level viewership data (i.e. Netflix, YouTube, Disney apps) together with audience data across mobile phone, tablet and computer.
Luth Research and Adweek partner to produce a Digital Ad Measurement Cheat Sheet
Don't miss Part II discussion with Luth's Vice President of Research, Scott Evans, and Dialsmith about tools and methods for tracking online and mobile behaviors.
Netflix Ratings Revealed: New Data Sheds Light on Original Series’ Audience Levels.
Luth's Vice President of Market Research, R. Scott Evans Ph.D, talks with Dialsmith about tools and methods for tracking online and mobile behaviors.
Luth Research's Shannon Knock was quoted in the Union Tribune yesterday regarding a study we did for Chula Vista City Council.
Luth Research was the power behind the findings for ExactTarget's 2014 Mobile Behavior Report. Luth's ZQ Intelligence digital tracking capability was used to passively capture the digital behavior of a target audience across PC, Mobile and Tablet.