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Executive Team

  • Roseanne Luth

    CEO

    Roseanne Luth is the founder and president of Luth Research, a privately held market research company founded in 1977 and located in San Diego, California. Roseanne’s commitment to quality is evident at Luth Research, the full-service, client-oriented research firm. With over 300 highly trained ...

  • Becky Wu, Ph.D.

    Senior Executive Vice President

    With extensive academic training in media effects and innovation diffusion, Becky brings unique perspectives in a wide array of research practices, particularly in the areas of cross-platform digital measurement, path to purchase research, advertising effectiveness, new product development, media ...

  • Candice Rab

    Senior Vice President New Products

    Having joined Luth Research in 2006, Candice is instrumental in the evolution of Luth’s business offerings. As Senior Vice President of New Products, she is responsible for innovation initiatives including leading New Product Sales, Client Service and Account Executive teams. Her...

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