Know Your Customer’s Journey [e-book]
Do you ever wish you could really get inside the head of your prospective customers? Sometimes the way they choose and buy products can seem inexplicably random – and you can never be quite sure if you’re hitting the mark in terms of marketing. Are you putting enough revenue into the correct advertising streams? Are you benefiting at all from social media marketing? If only you could unlock the secrets to how and why customers make the purchases they do, you could much more easily tailor your marketing strategy – and possibly reap huge rewards.
This is where the Customer’s Journey comes in. Also known as the “Path to Purchase,” this determines how a customer comes into contact with your brand, where they seek more information, and, crucially, how they make the decision to purchase. The Customer’s Journey should make it easy for a company to identify pain points and weak spots in the path to purchase a product or service. In order to understand this path, it’s vital for a company to gather insights about their customer demographics, and what devices those customers are using to come into contact with the brand.
In this e-book, we’ll examine how to determine who your customers are and how they’re shopping, as well as what devices they’re using the most to connect with your brand.