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Path to Purchase


The consumer path to purchase journey lives at the heart of your business, and in today’s multi-media, multi-device world, it’s far from linear. Add to that the influences of social media and other platforms and the complexities grow. That’s where Luth Research’s ZQ Intelligence™ can make all the difference.

As digital and offline touch points expand and intersect, ZQ Intelligence lets you track how consumers spend time on their computers, smartphones, and tablets, and then conduct follow-up research with them for deeper insights. You have the ultimate flexibility to configure the right research components for each study, including cross-platform digital tracking, geo-intercept surveys for in-store insights, behavior based trigger survey, selfie videos and qualitative research.


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